The 2026 Jeep Grand Cherokee is luxurious, but it can handle the wild. To launch it, we could have done the classic onstage reveal and demo video. Or we could bring it straight to the wild and see how it performed there.
And by that I mean we had anthropomorphic animals talk about how awesome they think all the features are.
Our team combined live shoot footage, real voice over talent, AI generated animals, and the first ever product-realistic AI generated car ever to make this spot. The YouTube video amassed over 6 million views the day it launched.
CREDITS
CCO: Chad Broude | ECD: Nathan Monteith | CDs: Rick Ewing & Jeremy Adams | ACD Art Director: Zeus Alvarez | Production Co: 1986