Lay’s Super Bowl 2026: The Last Harvest
#1 ON CBS SPORTS
#2 USA TODAY AD METER
How do we shift the perception of Lay’s from mass-produced factory made chips to field-raised, homegrown chips when 40% of Americans think Lay’s aren’t even made from real potatoes?
By telling a story about American potato farmers that also hits home for every American. The story of working hard your whole life to make something, and passing all of that on to someone you love.
We worked with director Taika Waititi to bring this story to life.
95% Positive sentiment
#2 SHARE OF VOICE IN-GAME
#3 national trending topic on x during the game
#5 New York Times Best Super Bowl Ads
4 STARS FROM AD AGE
70% OF TOTAL SUPER BOWL AD-DRIVEN ENGAGEMENT AMONG CPG SNACKS & CANDY BRANDS
Above: 3 minute longform spot
Below: 60 second game day spot
CREDITS
CCO: Mark Gross | GCDs: Chris Rose & Pat Seidel | ACD Art Director: Zeus Alvarez | Production Co: Hungry Man | Director: Taika Waititi | Editor: Tom Eagles